Came across these Infographic detailing different aspects on Sales and Marketing plan. The statistics covers what you need to look out. Ignored email marketing is showing up everywhere. The key idea is to segment your mailing list. First you must identify the criteria for segmenting, these could include existing customers, demographic, any that’s relevant to your business or industry. Going out to find what your prospective customer doing insight, puts you above the rest. With this information you can then come up with marketing initiatives that would serve your targeted customers. In the end, your customer will realize that you have done your home work and found the answer for “What’s in it for me? ”
No matter how small or big your business is, you need to profile your customers. Especially on Social Media you must know who are your fans. Read The 5 Types of Facebook Fans (and How to Keep them) to get some ideas on where to start. If you are managing Facabook page or Twitter account, you will know who these people are. Now you need classify them.
Please refer to the below for more similar activities you need to do before setting out for fantastic Sales and Marketing Plan.
Please ask if you have any questions, or share what worked for you? or if you failed in something..