If you have finished drafting your marketing plans for 2013, make sure you slot it some promotional merchandise. Research shows consumers who received some free stuffs are more likely to do business with you. Google corporate gifts and you will get lots of company’s information. Remember there is usually a minimum order quantity. So make sure ask for a quote and give some allowance for some budget for them. The more you order the cheaper it gets. If you come from large organization, look up Alibaba.com for quote. Here you may need to order in thousands but you will find the price is ridiculously cheap. The key factor her is to find something novel and useful. This will motivate your customer to use it therefore they will keep it. This should be your objective.
Some popular promotional merchandize:
- Tissue packets – very popular in Singapore
- Pens << these are really popular
- Post it notes
- Reusable Eco bags, you can print your companies logo and addresses
- Pen-drive/ USB drive
- Key holders
- Fridge magnet with calendar
- Shatter proof mugs
Let me share some ideas on how to use them effectively:
- Goodies bags – throw in some of your product brochures, pens and post it notes inside a Eco bag
- Mail out calendars to all existing customers
- Print a calendar at the back of business card, so people will find a use for it
- USB Drives makes a great door gift
- Run free giveaways on your Facebook page
- Include a promo/discount code with your promotional gifts, this gives your customer an incentive to initiate a business relationship with you
- Do not offer a gimmick, be honest and open.
- Always evaluate your response rate
- If you are selling cakes don’t giveaway an iPad. Find some relevancy
Let me wish you all the best in 2013. Happy New Year!
Lavender – (Lavandula angustifolia) is the most versatile of all essential oils. Therapeutic-grade lavender has been highly regarded for the skin. Lavender has been clinically evaluated for its relaxing effects. It may be used to cleanse cuts, bruises and skin irritations. The fragrance is calming, relaxing and balancing — physically and emotionally.
1. Rub Lavender oil on the feet for a calming effect on the body.
2. Rub a drop of Lavender oil on your palms and smooth on your pillow to help
3. Put a drop of Lavender oil on a bee sting or insect bite to stop itching and
4. Put 2-3 drops of Lavender oil on a minor burn to decrease pain.
5. Drop Lavender oil on a cut to stop the bleeding.
6. Mix several drops of Lavender oil with V-6 Vegetable Mixing Oil and use
topically on eczema and dermatitis.
7. To alleviate the symptoms of motion sickness, place a drop of Lavender oil on
the end of the tongue or around the naval or behind the ears.
8. To stop a nosebleed, put a drop of Lavender oil on a tissue and wrap it
around a small chip of ice. Push the tissue covered ice chip up under the middle
of the top lip to the base of the nose and hold as long as comfortable or until
the bleeding stops (do not freeze the lip or gum).
9. Rub a drop of Lavender oil over the bridge of the nose to unblock tear ducts.
10. Rub Lavender oil on dry or chapped skin.
11. Rub a drop of Lavender oil on chapped or sunburned lips.
12. To reduce or minimize the formation of scar tissue, massage Lavender oil on
and around the affected area.
13. Rub 2 – 4 drops of Lavender oil over the armpit area to act as a deodorant.
14. Rub a drop of Lavender oil between your palms and inhale deeply to help
alleviate the symptoms of hay fever.
15. Rub several drops of Lavender oil into the scalp to help eliminate dandruff.
16. Place a few drops of Lavender oil on a cotton ball and place in your linen
closet to scent the linens and repel moths and insects.
17. Place a drop of Lavender oil in your water fountain to scent the air, kill
bacteria and prolong the time between cleanings.
18. Place a few drops of Lavender oil on a wet cloth and throw into the dryer,
which will deodorize and freshen your laundry.
19. Put a drop of Lavender oil on a cold sore.
20. Diffuse Lavender oil to alleviate the symptoms of allergies.
21. Spritz several drops of Lavender oil mixed with distilled water on a sunburn
to decrease pain.
22. Drop Lavender oil on a cut to clean the wound and kill bacteria.
23. Apply 2-3 drops of Lavender oil to a rash to stop the itching and heal the
24. For pink eye, rub a drop of Lavender oil in a circle around the eye – over
brow bone to temple to top of cheek bone to bridge of nose. (Caution: do not
get too close to eye or on eyelid. It’s not harmful but discomfort may occur.)
Oils and are not intended to diagnose, treat, cure or prevent any disease.
Information provided here is in no way intended to replace proper medical help.
Consult with the health authorities of your choice.
The above was shared by a good friend of mine
This is a long overdue blog post. I blame the busy but fabulous month of December. It all started with a tweet from National Library board of Singapore (their twitter page). I was invited for library@orchard Protoype Exhibition bloggers preview on 19 December 2012 (my birthday). After a quick evening nap, I made my way to Central Public Library at Victoria Street. A bit of mingling ensued with other fellow bloggers and reps from Singapore Poly and NLB.
The preview started with brief presentation from Jasna (NLB) and Gareth (SP). They basically covered the closure of Old Library@Orchard to the Design thinking (this is where SP comes in) approach in building the new one. Students from Singapore Poly have interviewed people around Orchard area and gathered their feedbacks into a big board. It was then categorised into three main themes – Learn & Discover, Engage and Escape. The underlining foundation will give answer on how to redefine library beyond it’s traditional roles, ie books and borrowing.
These multi-perspective approach gave birth to various cool (sometimes futuristic) ideas and innovations. I also liked the idea that the library needs to re-invent and evolve to stay relevant. The old Library@Orchard has always been the playground to test new innovations and this will continue with the revival. NLB and SP have developed a range of prototypes on ideas of space design and set up an exhibition for the public. This will run until 31 January 2013. Location : Basement 1, Central Public Library, 100 Victoria Street, National Library Building. If you can’t make in person, do it online http://blogs.nlb.gov.sg/orchard/ or join in the conversation on Twitter using the hashtag #OrchardPL
After the presentation, we were given an exclusive tour around the exhibition space and got us acquainted with the prototypes. My favourite will be the Cocoon and soon you will find out why. Let the journey begins..
Learn and discover through multiple platforms, from print to digital and visual resources
Engage by actively creating and sharing user content; connecting with like-minded people; and moving beyond being passive borrowers of content
Escape by getting lost in time and other realities, both past and present
~ Trend Gallery ~
Library patrons can view design-themed interactive multimedia exhibitions at this gallery. It’s expected to promote innovations which can be executed immediately with the help of relevant apps and software. Their work can also be produced on a 3D digital printer and added to the gallery. How cool is that!
Visitors will see curated collections of home grown stories and achievements ranging from Singaporean Olympians to successful local business start-ups. Think Charles Keith bags and shoes. If your creation from Trend gallery is super-fantastic, you may also get a chance to showcase it here.
~ Cocoon ~
The cocoon was one of the most provocative design concept discussed during the preview especially due to space limitation we have in Singapore. These pods will bring joy to many, imagine having a space for yourself with adjustable lighting and ambiance music. You can just grab a book from the display or immerse yourself with multimedia content. The idea is a perfect hideaway from the bustling of Orchard road. I imagine these will be filled by school children studying for exams. Hmmm let’s see!!
~ Book Tree ~
I just finished reading a fantastic book at the library and I feel the adventure should be shared with others. What do I do? I place that book onto the tree. Hopefully someone else will share my admiration and joy. The tree will also be fitted with QR bookshelf, you just need to whip out your smart phone or tablet and scan. Instantly the eBook will be downloaded into your device. The book spinner is like a jackpot akin to the “Tikam-tikam” game – spin and pick a book. The other fabulous feature is the 10-minute station – you’re in a rush and got 10 minutes to spare, all you got to do is punch in your variables ie time, content type. Something will be pulled out from the archive just for you.
I hope you are as excited as I am. So don’t wait, go down to the Central Library and visit the exhibition. While you are there take part in the co-creation feedback exercise (you need to fill a small questionnaire). Are you curious on the location of new Library@Orchard. It’ll be located on the 3rd and 4th floors of Orchard Gateway shopping centre and is slated to open in the 1st quarter of 2014.
Please share your views on the comment box.
I’ve always wondered why some people are more successful than others. Someone suggested I should read autobiographies of successful people and follow their path. This exercise did not go down well with me. Because after some time I realized the story did not belong to me. Therefore following it closely was really a challenge. I needed something more. Some sort of guide that list the characteristic of successful people or otherwise. And from there I will write my own story.
The struggle is not about finding out the truth but how that truth translates to what I believe. I came across such a list of truths about one year ago. Unfortunately the source was unknown. But it was an easy to understand and digest list. I have been working closely with that list and found some short term success. Some of the traits discuss resonates with my natural personality. The trick was to identify them and move them to the other quadrant (which ever you wanna achieve).
People measure success in so many ways. Hence it’s up to you to benchmarks what’s important to you. For me the ability to go to sleep peacefully is a nice gauge of happiness and beyond. Money and wealth does not do it for me. I need something more.
Let me share the list with you now.. do share your thoughts.
- Give other people credit for their victories
- Accept responsibilities for their failures
- Read everyday
- Keep a journal
- Talk about ideas
- Want others to succeed
- Share information and data
- Exude joy
- Keep a to do/project list
- Set goals and develop life plans
- Continuously learn
- Embrace change
- Take all the credit for their victories
- Blame others for their failures
- Watch TV everyday
- Say they keep a journal but really don’t
- Talk about people
- Secretly hope others fail
- Horde information and data
- Exude anger
- Fly by their seat of their pants
- Never set goals
- Think they know it all
- Fear change
- Effectively this list is the opposite of the former